Imagine being able to search your name online without anxiety—no more mugshots, arrest stories, or outdated news articles tarnishing your reputation. At National Security Law Firm (NSLF), we help clients reclaim control over their digital footprint and restore peace of mind. Our team, led by content removal attorney Matt Pollack, specializes in the permanent removal or de-indexing of harmful online content.

Below, we’ll walk you through exactly how the NSLF content removal process works—from the first consultation to final resolution—so you know what to expect at every stage.

Step 1: The Consultation

Every case starts with a free, confidential consultation. During this call, one of our attorneys evaluates:

  • Where the content appears (news article, police blotter, mugshot site, blog, social media post, etc.)

  • How many sources are involved

  • Whether you have documentation such as an expungement, dismissal order, or other favorable court record

  • What impact the content is having on your life—career, family, mental health, or safety

This initial discussion allows us to assess the likelihood of success and develop a tailored removal strategy.

You can book your free consultation online—it’s quick, easy, and the fastest way to connect directly with our legal team.

Step 2: Flat-Fee Agreement and Full Transparency

If we determine your case is eligible, we’ll provide a straightforward flat-fee quote.
At NSLF, we charge $3,000 per source, meaning if one publication hosts multiple articles, you pay a single fee for that entire source—not per link.

Clients must make payment in full before we begin work. However, we proudly offer legal financing through Pay Later by Affirm, allowing you to spread payments over 3, 6, 12, or 24 months with a simple, quick application that won’t affect your credit score for checking eligibility.

We also back every content removal case with our Refund Policy Guarantee:
If we are not successful in obtaining a removal or de-indexing result within the six-month case window, you’ll receive a full refund of your fee.

Step 3: The NSLF “War-Room” Strategy

Once retained, your case enters our internal Content Removal Pipeline, a meticulously structured 18-step process refined through hundreds of successful removals.

Your case is reviewed by our Attorney Review Board—a select group of senior attorneys who evaluate each matter for strategic direction and quality control. We keep this team small by design to maintain consistency, discretion, and oversight across every case.

Our content removal process typically includes:

  1. Case Opening: We collect and organize all documents and source links.

  2. Drafting: Our staff prepares a personalized removal request and client statement.

  3. Attorney Review: Your attorney refines the legal and ethical arguments.

  4. Submission: We reach out to each publication or platform directly.

  5. Follow-Up: We perform multiple follow-ups and phone calls to ensure responsiveness.

  6. Appeal (if necessary): If the first request is denied, we draft an appeal emphasizing policy and ethical grounds.

  7. De-Indexing and Verification: Once removed or de-indexed, we verify the changes on Google and other search engines.

  8. Client Confirmation and Closure: You receive confirmation and a final report of your results.

This approach blends legal precision, ethical persuasion, and empathetic storytelling, enabling our attorneys to negotiate removals even with traditionally resistant outlets.

Step 4: Our Proven Legal and Ethical Framework

Our requests don’t rely on threats or lawsuits. Instead, we use a refined combination of:

  • Legal authority (expungements, dismissal orders, privacy and mugshot laws)

  • Ethical journalism arguments, referencing standards like the Society of Professional Journalists’ Code of Ethics

  • Policy reasoning, including examples from major publications’ “Fresh Start” initiatives

  • Human impact storytelling, emphasizing rehabilitation, family effects, and public interest considerations

This balance of legal and moral persuasion—combined with our professional, off-the-record approach—is what makes NSLF’s success rate stand out.

Step 5: Outcome and Refunds

If we are successful in securing a removal or de-indexing, your case is marked as resolved and verified through Google’s Outdated Links Tool.

If, after the full six-month engagement period, no source provides relief, we issue a full refund of the legal fee. That means you pay only if you get a result—no hidden fees, no fine print.

Why Clients Choose Matt Pollack and NSLF

Our Content Removal Practice is led by Matt Pollack, an attorney recognized for his experience in crisis reputation management, federal administrative law, and negotiation strategy. NSLF has successfully handled hundreds of removals across news sites, government platforms, and databases. Matt combines a deep understanding of legal precedent with practical negotiation tactics to secure lasting results for clients.

When you work with NSLF, you’re not just hiring a lawyer—you’re gaining access to an elite, mission-driven team that treats every case like a battle for your name and your future.

Internet Content Removal Resource Hub

For deeper how-to guidance, step-by-step playbooks, and plain-English answers, visit the Internet Content Removal Resource Hub. It is the central library we keep updated for readers who want practical next steps.

What you will find inside

  • Timelines and expectations for removal, deindexing, and anonymization, including what speeds cases up and what slows them down.

  • Transparent pricing and how our success-based flat fee works, plus payment options through Pay Later by Affirm.

  • Strategy playbooks tailored to news sites, government press releases, docket aggregators, mugshot and blotter sites, and major social platforms.

  • Google policies explained and when publisher “noindex” or Google-level deindexing is realistic.

  • How to choose a content removal lawyer, red flags to avoid, and why tone and documentation matter.

  • FAQs on scope, sequencing when you have many links, and what counts as success.

  • Suppression overview for the rare cases where publishers will not act. NSLF does not perform suppression. The hub explains how to evaluate third-party vendors if you choose that route.

Ready to Reclaim Your Reputation?

If negative content is standing between you and a fresh start, we can help.
Our process is simple, transparent, and proven effective.

Your online reputation is your new first impression—let us help you take it back.
National Security Law Firm: It’s Our Turn to Fight for You.