Your reputation shouldn’t be a life sentence.

At National Security Law Firm (NSLF), we don’t just remove content—we reclaim lives.

We are the nation’s leading law firm for online content removal, trusted by clients across the U.S. to permanently erase damaging material from the internet—news articles, mugshots, arrest records, police blotters, government press releases, court dockets, legal databases, blogs, Reddit threads, online forums, YouTube videos, social media posts, review sites, complaint boards, news aggregators, podcasts, nonprofit reports, advocacy pages, and more.

Unlike reputation management companies or marketing agencies, NSLF is a law firm—and the only firm in America that handles online content removal cases on a true contingency basis. You pay nothing unless we succeed. That’s our promise and our guarantee.

Our results speak for themselves. The NSLF team has achieved the permanent removal of hundreds—and in many cases, thousands—of harmful online articles and records that others said were “impossible.” We do this using proprietary legal strategies, grounded in media law, privacy principles, and persuasive advocacy built on an insider’s understanding of how publishers and platforms operate.

Meet the Nation’s Top Content Removal Lawyer: Matt Pollack

At the helm of our content removal division is Matt Pollack, widely regarded as the top content removal lawyer in the United States.

Matt’s background in media law, privacy, and First Amendment issues gives him a rare ability to negotiate effectively with editors, publishers, and search engines. Before joining NSLF, he advised major media outlets and journalists, helping shape editorial policies on privacy and defamation. That insider experience now gives our clients the decisive edge: Matt knows how editors think, what policies they follow, and which arguments actually work.

Under his leadership, NSLF has developed one of the most sophisticated and effective removal systems in the country—a process that succeeds where reputation management companies, PR agencies, and even other law firms routinely fail.

Matt personally oversees every removal effort, ensuring that each case is handled with precision, discretion, and relentless persistence. His legal acumen and ethical approach have earned him the trust of both editors and clients alike.

When your name and future are on the line, you want Matt Pollack and the National Security Law Firm in your corner—the most effective content removal team in America.

👉  Learn more about Matt here: Matt Pollack Bio

The NSLF Attorney Review Board: Several Legal Minds for the Price of One

Every complex content removal case at NSLF benefits from the collective intelligence of our Attorney Review Board—a strategic think tank of senior attorneys who meet regularly to review challenging matters, innovate new approaches, and share cutting-edge insights.

Led by Katherine O’Brien, content removal lawyer and co-founder of National Security Law Firm, and Matt Pollack, the Review Board brings together seasoned lawyers from across our firm with diverse expertise in media law, privacy, and litigation. This collaboration ensures that every argument, appeal, and strategy is stress-tested and refined before we give up.

Our clients don’t just get one attorney—they get the strength and creativity of an entire team working behind the scenes to achieve one goal: removing what others can’t.

It’s this collaboration that sets NSLF apart—and why so many clients turn to us after other firms have failed.

Understanding Your Options: Removal vs. Suppression

Most people start by Googling their own name. They see an old arrest article, police blotter, or mugshot that refuses to disappear — and panic. A quick search for solutions leads them to reputation management companies promising to “fix” or “clean up” Google search results.

But here’s what they don’t tell you:
Most of these companies don’t actually remove anything. They can’t. Instead, they offer a service called suppression — a temporary, expensive illusion of improvement.

What Suppression Really Is (and Why It’s Never Permanent)

Suppression is the process of pushing negative links down in Google’s search results by flooding the internet with new, artificial content — things like fake news releases, profile pages, or meaningless blog posts. The goal is to move the harmful article off page one, because most people never click past the first page.

At first, suppression may appear to work. Your bad link might drop to page three or five. But search results are fluid. What’s on page ten today could be back on page one tomorrow. The algorithm changes daily, and when it does, that same damaging article can resurface overnight.

That means you can never truly rest easy. You’ll always wonder:

“Where is my article today?”

When the bad link inevitably climbs back up, suppression companies will tell you that you need to pay them again to push it back down. It’s a cycle — one that can continue for years and cost you tens of thousands of dollars in “maintenance” fees.

In short: suppression rents your peace of mind. It never owns it.

The Permanent Solution: True Removal

At National Security Law Firm (NSLF), we focus on what actually matters — permanent removal. When we say “removal,” we mean one of three things:

Type of Removal What It Means Is It Permanent?
Full Removal The article, mugshot, or post is deleted from the original website. ✅ Yes
Anonymization The content remains, but your name, photo, or identifying details are removed. ✅ Yes
Deindexing The content still exists on the website, but it is hidden from search engine results (including Google, Yahoo, Bing, etc) because the site added a “noindex” tag. Deindexing can also be accomplished directly through Google (rather than the website itself) in certain rare situations. ✅ Yes

All three methods accomplish the same goal: your damaging content disappears from search results—permanently.
You don’t have to maintain it. You don’t have to keep paying someone every few months. Once it’s gone, it’s gone for good.

The “Removal Is a Myth” Lie

If you’ve ever been told that “removal isn’t possible,” understand this:
That statement isn’t true. It’s a sales tactic.

Reputation management companies often claim removal is a myth because they can’t do removals themselves. They don’t have lawyers, they don’t know media law, and they don’t have access to legal or ethical channels for takedown requests. So instead, they try to sell you suppression subscriptions — promising “visibility management” instead of resolution.

At NSLF, we’ve successfully removed thousands of damaging articles, mugshots, and government posts — including from major media outlets and public databases that others said were “impossible.”
When we say removal is real, it’s because we do it every day.

Why You Can Trust NSLF

Unlike reputation companies, we are attorneys bound by ethics.
We don’t make false promises or pressure you into paying monthly fees.
We evaluate your case honestly, explain your real chances of success, and if we can’t help — you don’t pay a dime.

Our model is simple:

  • You only pay if we remove the content.

  • If we can’t, you receive a 100% refund.

That’s why we handle removals on a contingency basis — because we believe you deserve to try for a permanent solution before being forced into endless suppression contracts.

And if removal ultimately isn’t possible? We’ll tell you that, too — honestly. In those rare situations, suppression may be your only remaining option, and we’ll help you transition to a reputable firm that can manage it responsibly.

But you should always try for removal first.
We encourage you to call us for a free consultation. Chances are, we’ve already worked with your publication or platform before and know what’s possible. We’ll tell you exactly what to expect and what your odds are — no spin, no sales pitch, just truth.

In Summary

  • Suppression means burying bad links under piles of artificial content. It’s temporary, expensive, and must be maintained for life.

  • Removal means deletion, anonymization, or deindexing. It’s permanent, ethical, and final.

  • Reputation firms sell suppression because it’s all they can do.

  • NSLF pursues removal because it’s what you actually need.

  • You pay nothing unless we succeed.

Let us give you your peace of mind back — permanently.

👉 Removal vs. Suppression: What Is the Difference?

👉 What Is Deindexing—and Why It’s One of the Best Outcomes You Can Get

👉 Removal vs. Deindexing vs. Suppression: What Clients Really Need to Know

👉 The Dual Strategy Approach: Pursuing Both Content Removal and Suppression at the Same Time

👉 Why Reputation Management Companies Often Fail

👉I Have Many Articles I Need Removed. What’s the Point of Removal if We Can’t Remove All of Them?

Why Hire a Lawyer—Not a Reputation Management Company

Reputation management firms are not law firms. They can’t use legal privilege, can’t negotiate off-the-record, and can’t make persuasive legal or policy arguments to editors.

By contrast, our licensed attorneys bring unique advantages:

  • We know how to frame ethical and legal removal requests that publishers respect.

  • We understand privacy, defamation, and data-protection law.

  • We maintain confidentiality and attorney-client privilege.

  • We negotiate directly with journalists, editors, and legal departments.

When a request comes from a lawyer—especially one with Matt Pollack’s credentials—it carries weight. It signals professionalism, credibility, and legitimacy.

👉 Why You Should Hire a Lawyer—Not a Reputation Management Company

👉 Do I Even Need a Content Removal Lawyer?

How the Content Removal Process Works at NSLF

Every NSLF case follows a proven pipeline designed to maximize your success.
Here’s how it works:

  1. Free Consultation – We review your links, identify removal potential, and quote you only if we believe success is achievable.

  2. Information Gathering – We collect expungement orders, dismissal paperwork, or any context that supports removal.

  3. Strategic Drafting – Attorneys craft tailored, off-the-record requests citing ethics codes, fairness principles, and legal standards.

  4. Personal Statement (Sometimes) – If we feel it will help, we may help clients draft short, heartfelt explanations showing the real-life harm caused.

  5. Submission & Follow-Up – We contact all points of contact, track responses, and persistently follow up.

  6. Appeals & Escalation – If denied, we appeal using elevated arguments (deindexing, fairness, privacy).

  7. Google Cleanup – Once removed, we submit to Google’s “outdated content” tool for total search-result removal.

You’ll never have to chase updates—we handle everything from start to finish.

👉 How Does the Content Removal Process Work at NSLF?

Types of Content We Remove

1. News, Arrests, and Mugshots

2. Court, Legal, and Government Sources

3. Expunged or Sealed Records

4. Defamation, Harassment & Privacy

  • Can You Sue for Online Defamation? Why Lawsuits Often Fail and What to Do Instead

  • Revenge Porn: Legal Protections and Removal Strategies

  • The First Amendment vs. Your Reputation: Where the Line Is Drawn

5. Social Media & Modern Platforms

6. Google Search, SEO & Deindexing

7. Emotional & Psychological Impact

Strategies That Win

Every successful removal blends law, ethics, and empathy.
Our strategy combines the following approaches:

  • Newsworthiness decay: We argue that older stories lose public value over time.

  • Journalistic ethics: We cite the Society of Professional Journalists’ Code of Ethics requiring reporters to “minimize harm” and provide context.

  • Legal policy arguments: Expungement, privacy, and consumer-protection laws create strong removal leverage.

  • Human impact: Employment loss, family distress, and mental health effects carry persuasive power when paired with supporting documentation.

Our lawyers are trained negotiators—calm, credible, and strategic. Editors listen to us because our requests aren’t emotional or threatening; they’re professional, persuasive, and rooted in fairness.

👉 Why DIY Requests Often Backfire – Your One Shot at Removal 

👉 Comprehensive Legal and Ethical Strategies for Online Content Removal

👉 Is Changing Your Name the Solution to Avoiding a Criminal Record Online or on a Background Check Report?

👉 Can You Use Copyright Law to Get Your Photos or Information Taken Down?

👉 Complete Guide to Successful Strategies for Content Removal 

👉 How to Maximize Your Chances of Successfully Removing Harmful Online Content

👉 How to Use the Digital Millennium Copyright Act (DMCA) to Remove Online Content

👉 When to Pursue a Defamation Action

👉 What To Do When a Website Refuses to Remove an Article 

👉What To Do When the Editor Ignores Your Requests for Removal?

Frequently Asked Questions

How much does content removal cost?

At National Security Law Firm (NSLF), content removal is priced for outcomes—not hours. We charge a flat, success-based fee, refunded if we do not achieve a defined result within the contract window. You know the total cost on day one, with no hourly billing or open-ended invoices.

Flat fee per source: typically $3,000 per source (meaning one publisher or platform, not each individual link on that site).
Payment options: Pay in full or use Pay Later by Affirm to spread payments over 3, 6, 12, or 24 months.

In the event we are not successful in removing your online content, we will refund 100% of our legal fee. You can then choose to try again with another content removal service—though in our experience, if our team could not remove it, it’s unlikely anyone can—or you can consider hiring a suppression service to push the link down in search engine results. While NSLF focuses solely on legal removals (not suppression), clients are free to engage any third-party suppression vendor they wish once removal options are fully exhausted.

For a more detailed explanation, read our blog: How Much Does an Online Content Removal Lawyer Cost?

What counts as successful removal ? 

A case is considered successful if the link tied to your name is (1) completely removed from the source, (2) de-indexed by the publisher or Google so it no longer appears in search results, or (3) anonymized so your name is no longer searchable.

If we do not achieve one of these results within six months, you receive a full refund of your legal fee—no questions asked.

This success-based model makes us relentlessly persistent. We hate to lose, and we hate to issue refunds, so we push harder than anyone to get results. Every removal is a mission, and our attorneys treat each case as a personal challenge to win.

By contrast, a traditional hourly lawyer gets paid regardless of whether anything changes online. Their meter runs on time—not outcomes. At NSLF, our incentives are perfectly aligned with yours: we’re paid only when your reputation is cleared.

How long does the content removal process take?

Content removal can take anywhere from one day to up to six months to achieve a successful removal. The biggest factor is the platform’s own review and processing time, which is entirely outside of our control. Some websites act quickly—sometimes within 24 hours—while others may take the full six months, especially if we have to appeal an initial denial or if the publication is slow to respond.

Our contract allows up to six months for us to complete the removal process. This timeframe ensures we can make initial requests, follow up, and if needed, appeal denials or contact higher-level editors and publishers. We begin working on your case immediately after you sign up—drafting, submitting, and following up on requests right away. Most cases are resolved in about 30 days on average, though the timeline can vary based on how many articles you have, the platforms involved, and the complexity of each removal.

If we reach the six-month mark without a successful removal, you receive a full refund of your legal fee under our guarantee.

It’s important to understand that while we are persistent in following up with publications, being too aggressive too early can backfire. Editors are more likely to deny a request if they feel pressured or inundated. For this reason, clients should trust our discretion and allow our team to handle the pacing of communications strategically. The goal is to keep editors cooperative—not defensive.

For a more detailed explanation, read our blog: How Long Does the Content Removal Process Take?

What are my chances of obtaining a successful removal?

We estimate our overall success rate to be around 70% of the cases we take on—though this varies depending on the platform, subject matter, and circumstances of the publication.

For some websites, we can tell you right away what to expect because we’ve worked with them before and know their policies and patterns. For others, there’s simply no way to predict—each publisher or platform has full discretion, and sometimes the only way to know is to have us try.

Certain factors can improve your odds, such as:

  • The age of the article (older pieces are less “newsworthy”)

  • Whether the underlying case was dismissed or expunged

  • Whether there’s strong documentation or proof of rehabilitation

  • Whether the article contains inaccuracies, outdated context, or unfair harm

Still, there are no conclusive factors. The final decision always depends on the platform’s internal policies and how persuasive we can make your case. Our role is to craft that argument strategically—through the right tone, timing, and evidence—to maximize your chance of success.

For a deeper look at what makes a strong case, read our detailed blog: What Makes a Good Case for Content Removal?

Does expungement remove online articles?

No. Expungement clears your official record, not your digital footprint.

Expungement orders apply only to law enforcement agencies, courts, and other state entities—they do not apply to the press, private publishers, or search engines. Even if your arrest was later expunged or dismissed, news organizations are protected by the First Amendment, which prevents the government from compelling them to alter or delete accurate, lawfully published information.

From a legal standpoint, if it is true that you were arrested on a certain date and charged with a particular offense, that fact was accurate at the time it was reported. Regardless of what happened later—such as dismissal, acquittal, or expungement—the original publication is not false or defamatory. That’s why expungement orders cannot force a news outlet to remove or even update the article.

Our content removal efforts instead focus on persuasion and policy-based advocacy—convincing editors and platforms, through fairness and ethical arguments, to voluntarily remove, de-index, or anonymize outdated or harmful coverage.

Read here for more information: Why Expungement Does Not Remove Articles from the Internet

More FAQs:
👉 Online Content Removal Lawyer: The Complete Guide to Clearing Your Name Online

👉 Stop Googling Your Name: How to Send Us the Right Links (Direct URLs)

👉 Frequently Asked Questions About Content Removal

 

Why Choose NSLF

When your name, career, and peace of mind are on the line, you need the best.

1. No Win, No Fee

We’re the only law firm in America offering contingency-based online content removal for all cases. You pay only for success.

2. The Best Legal Minds in the Field

Led by Matt Pollack and National Security Law Firm’s co-founder, Katherine O’Brien, our team includes attorneys with deep experience in content removal laws.

3. Unmatched Results

We’ve removed content that reputation companies, PR firms, and even other lawyers said was “impossible.”

4. Nationwide Reach

From major news outlets to small-town police blotters, NSLF handles removals in every state.

5. Ethical and Strategic

Our requests are grounded in fairness, accuracy, and empathy—values editors can respect and act upon.

6. Backed by a 4.9-Star Reputation

Clients trust us for our integrity, results, and compassion. See our reviews: Google Reviews (4.9 Stars)

Client Testimonials

[NSLF] worked very diligently to help get an article I had needed removed taken down! Another well know company had tried for 6 months and failed to get it taken down after I had tried for 3 months and failed as well. They continued to push forward and think outside the box until the publication agreed to take it down. I highly recommend working with [NSLF]! [They] are great attorneys!
— Former Client, S.T.

I contacted the National Security Law Firm for their content removal services, and they successfully handled the situation in a professional and timely manner. [They] took over my case, and I could not have been more pleased with the outcome. Thank you so much for your assistance in this matter. I am so grateful. Should I come across anyone else in need of similar services, I will not hesitate to share my referral to, and positive experience with, the National Security Law Firm.
— Client, J.T.B.

Ready to Clear Your Name Online?

Your past doesn’t define your future—but your search results might. Let’s fix that.

Schedule a free consultation today. It’s quick, easy, and completely confidential.

👉 Book Your Free Consultation Now